There are two aspects to SEO, On-Page SEO and Off-Page SEO, there are two methods to achieve results, White Hat SEO and Black Hat SEO.
Black Hat SEO (also known as search spam, search engine spam, web spam, spamdexing or search engine poisoning) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page.
Many search engines check for instances of Black Hat SEO and will remove suspect pages from their indexes. Also, people working for a search-engine organisation can quickly block the results-listing from entire websites that use Black Hat SEO, perhaps alerted by user complaints of false matches.
The rise of Black Hat SEO in the mid-1990s made the leading search engines of the time less useful. Using unethical methods to make websites rank higher in search engine results than they otherwise would is commonly referred to in the SEO (Search Engine Optimisation) industry as "Black Hat SEO
Naturally, 121mcv practice White Hat SEO, all SEO should be a steady, solid, long term and stable rise in search rankings and this can only be achieved when Google and other search engines start to recognise that your site ticks all the right boxes, well-written, well presented, easy to navigate and useful. It becomes attractive to search engines when it becomes clear that what you are offering matches exactly with what it’s customer are looking for.
121mcv has four standard SEO services,
121mcv also take on bespoke projects catering for large and small budgets.