In today’s fast changing marketplace, companies considering international sales must evaluate a multitude of issues and information in order to make sound strategic decisions to capitalise on opportunities.
Most countries work under a complex mix of approvals, permits, security initiatives, compliance regulations and customs formalities surrounding import and export transactions.
Additional factors such as language barriers, cultural differences, multiple currencies and changing exchange rates all serve to make international trade even more of a challenge.
As the global economy evolves, the international supply chain grows more sophisticated, requiring specialized knowledge of these complex regulations and procedures.
More and more business is done through partnering and collaboration because increasingly value creation requires specialized skills that no single company can master alone.
To be successful, an exporter must be prepared to directly undertake or closely supervise every aspect of the foreign sales effort, including market research,
regulatory compliance, marketing, sales, shipping, distribution, credit risk management and receivables collection.
Consequently, significant commitments of both management time and resources are required to achieve optimal results. Many companies find it challenging to commit adequate staff time and resources to a dedicated international sales program.
For those who cannot make that commitment 121mcv Sales and Marketing are indispensable for realizing positive results.