Social media marketing also known as Search Engine Marketing (SEM) and Off Page Optimisation - is the process of gaining website traffic or attention through social media sites, networking websites and blogs. Detailed reading can be found here.
121mcv Social media marketing programs centers on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.
Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them.
That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted.
By repeating the message, all of the users’ connections are able to see the message, therefore reaching more people.
Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in.
Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online.
Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
In 2009, bloggers had an enormous impact on fashion, affecting everything from print publishing to how brands market themselves online.
There are thousands of style-related blogs on the web these days, and those dedicated to their craft have earned industry recognition. Gala Darling,
Bryan Boy, 13-year-old Tavi, Scott Schuman of the Satorialist and Garance Dorehave earned recognition from Dolce & Gabanna, Burberry,
Alexander McQueen and leading publications such as Vogue. They’ve participated in fashion design collection collaborations and received front-row,
international Fashion Week seats next to some of the most notable figures in the couture world. A recent Financial Times article notes that being a style
blogger is a perfectly respectable career for someone in the fashion industry. The social web has removed the gatekeepers of an industry that was notoriously
hard to penetrate and build a name in. These sites have succeeded because of the quality of their content.
While each is unique, they’ve built a cult following around their areas of expertise and passion.
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