1. Who We Are

121mcv International U.K. ("we", "our", "us") is a UK-based outsourced sales and marketing partner. We are the data controller for the personal information we collect through this website. Our registered HQ is Market Place, Newark, NG24 1EA.

2. What Information We Collect

We may collect the following types of personal data:

Contact Information: Name, email address, phone number, and company name when you book a discovery call or email us.
Website Usage Data: IP address, browser type, pages visited, and time spent on the site (collected via Google Analytics, only with your consent).
Cookie Data: As described in our Cookie Policy below.

3. How We Use Your Information

We use your information for the following purposes:

To respond to your enquiries and provide our services.
To improve our website and user experience.
To comply with legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Consent: For analytics cookies and marketing communications.
Legitimate Interests: For responding to business enquiries and improving our services.
Contract: Where we have entered into an agreement to provide services.

5. Cookies and Consent

We use cookies to analyse traffic and improve your experience. Under UK GDPR and PECR, we only set non-essential cookies (such as Google Analytics) with your explicit consent. You can accept, reject, or withdraw your consent at any time using the link in the footer.

6. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers (such as Google Analytics and Calendly) who process it on our behalf under strict data processing agreements.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request erasure of your data.
Object to or restrict processing.
Withdraw consent at any time.
Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please email us at emc2@121mcv.co.uk.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at emc2@121mcv.co.uk.