Inbound Marketing
Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. The following are considered inbound marketing.
Blogs
Podcasts, Video
eBooks
eNewsletters
Whitepapers
Case Studies
Social Media Marketing
Content Marketing
121mcv recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) Permission marketing, inbound marketing is especially effective for small businesses that deal with high value goods or services, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise.