PPC - Pay Per Click
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Google
How it Works
Advertise your business on Google
No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads.
You create your ads
You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you.
Why it Works
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and their advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means all your money of your budget goes toward bringing new prospects to you.
For Local Businesses
Local and regional targeting!
Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door.
There’s no doubt Google AdWords is the leading PPC network on the web, which you should use first and foremost for your paid advertising. However, there are cases when you have to look for alternatives. There are three main reasons you might need doing that:
10 Alternatives to Google AdWords
There’s no doubt Google AdWords is the leading PPC network on the web, which you should use first and foremost for your paid advertising. However, there are cases when you have to look for alternatives. There are three main reasons you might need doing that:
1) You don’t get enough traffic from Google AdWords.
2) It’s too expensive: the bids you pay per click are lower than the revenue per visitor you get. Though there are other ways to overcome this issue, like using displaynetwork only, misspelled or negative keywords, etc., still in many cases you just have to look for an alternative advertising platform.
3) Your niche doesn’t match Google Adwords’ terms of services.
To read more about the 9 alternatives click here,
We are Google Certified Partner
We believe that AdWords can help your business succeed, however, you might not have the time or resources to devote - to building – and regularly maintaining – a successful AdWords campaign or maybe you’d just like some help from an expert. We are glad to inform you that we are Adwords Certified Partner for UK.