121mcv SEO Gold

Are you ready to take SEO seriously on your website? 121mcv's Gold Plan is a fully comprehensive 50-60 page report which will give you all the information you need to get to that coveted No 1 spot.

It contains:

• • Optimisation report

  • Compares your site with the top ten performing sites for a particular search term. It will look at the results for those top 10 and determine what your site needs to achieve in order to compete.

  • Keyword used in the sites title – it will look at the number of times keywords are used and their percentage density.

  • Global Link popularity – How many inbound links as shown by a selection of Search Engines

  • Link texts of inbound links – it will show the number of times the keywords are used within the text used by the site with the inbound link.

  • Keyword used in Body Text – these figures are the number of words used in the body text, the number of times the keywords are shown and their percentage density.

  • Age of website – Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked.

  • Keywords used in Headline H1 Text – Search Engines give extra relevance to keywords shown in H1 headings

  • Keywords used in domain name – it might be worth suggesting to a customer that they try to get their keywords in their domain name or else purchase domain names with keywords and link that to their site.

  • Keyword used in page url – it will look for keywords used in the sites individual page urls and again check numbers and percentage density.

  • Links from Social Networks – it will look to see how ‘popular’ a site is by the number of links from social network sites like Twitter and Facebook.

  • Server Speed – it will check server speed, so how long it takes for a web page to load.

  • Keyword use in H2 – H6 headings – as with H1, search engines give higher relevance to keywords found in headings

  • Keyword use in Image tags – again Search Engines give higher relevance to keywords found in image tags ( the text which can be seen when rolling over an image).

  • Top level domain – higher relevance may be given to ‘co.uk’ as opposed to ‘.com’, ‘.gov’ etc.

  • Keyword used in bold text – as before, higher relevance for words used in bold.

  • Number of visitors to site – this looks for the sites popularity by comparing the number of visitors it receives.

  • Keywords used in same domain link texts – this is the text used in any links between pages within a single site

  • Keywords used in outbound text links – the text used in links which take the user elsewhere.

  • Keyword use in same domain url – this relates to the names of the pages within a single site.

  • Keywords used in outbound link url – the names of the pages your site might link to

  • Keywords used in meta description – this is the text that might be displayed in the search results as a snapshot description of the business.

  • Number of trailing slashes in url – this looks for long complicated page names within a site

  • HTML Validation – the software used W3C to check that the html code of the site is valid and without any errors.

  • Readability of page – this is a score based on how easy to understand the text on a page.

  • Keywords used in meta keywords – the list of key search terms held in the html code for a site.

  • Keywords used in first sentence of body text – Again Search engines place a higher importance on keywords found early in the site main text

  • Keywords used in html comments – this is text used in the html code but which does not appear on the webpages

  • And finally – a list of areas which might affect the ratings due to search engine compatibility. So examples of things that search engines may not like you to do. E.g. adding keywords in the meta keyword tags that are then not used in the main body text, using inappropriate text sizes, special characters in the text etc.

  • The last pages of the report provide tables which summarise the earlier findings.

  • Ranking Report

  • It can provide a comparison between dates, i.e. last month and this month. When this option is used, the report will calculate the movement in rankings.

  • All elements can be amended, e.g. – specific url, search engines used, depth of rankings in terms of pages or positions searched, number of search terms used.

  • If this is used as a regular report, details of the actions completed will be listed so that the customer can see what work has been completed to contribute to their improvement in ranking

  • Our software can schedule the running of a report so periodic updates are possible.

  • Submission Report

  • This report confirms all of the Search Engine Submissions along with submissions to relevant directories or special interest sites.

  • You may want to see which SE’s we have submitted to and so the report is an easy way to provide this information. Or else it is a useful reminder for the your records.

  • Link Submission Report

  • We makes suggestions for relevant and appropriate sites to build links with and records these as well as your progress in submitting to them.

  • Spider Simulator Report

  • The software ‘crawls’ the site in the same way as a SE spider and reads the content as the spider would. It will look for areas like image text and which links it has been able to follow. It will then provide statistics like size of website, number of images etc.

  • You can choose which SE you wish the report to use.

  • The report then lists all of these areas and confirms whether you have ‘passed’ the checking.

  • Keyword Density Analyser Report

  • This calculates the sites keyword density in areas such as headings, titles, bold text etc

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