The time for keeping in contact with your customers has never been easier or as cost effective as it has with the advent of eflyers or enewsletters.
You may ask yourself 'why should I use eflyers as a means of staying in touch with my customers'? Well, here's 4 very good reasons
First of all, consider this...
To flyer 10,000 people/businesses you would have to have designed and printed 10,000 flyers. If you can get this done for £250 you're doing well. Then you've got to get these to your prospective customer, if you were to send them 2nd class (50p), that would be £5,000. As you can see this is becoming reasonably expensive. You could have your flyer as an insert in some publication or other, but the chances of your target customer seeing it are greatly diminished. Compare these prices to e-marketing costs of around a penny per email and it becomes a no-brainer - £5,250 vs £100.
The next reason is quite compelling too. After sending out direct mails by post it will take at least several days before you get any response. With e-flyers, the recipient can immediately click a link, contact you or take other action. The response time and rate is so immediate that sometimes, depending on your call to action, you'll have to plan your timing so that you're able to react as soon as the E-newsletter is distributed.
If a recipient doesn't wish to receive your e-newsletters any more they can click a link and unsubscribe. How would your postal mailings say they didn't require them anymore?
Tracking & Statistics
The added beauty of marketing by e-flyers is that you can track who opened your email, when they opened it, what links were clicked and at what time. This is great for examining how effective your campaign was and who was interested in what.
121mcv can offer a full eflyer service, from design to distribution, and through to reporting. We regularly send out 10's of thousands of eflyers for companies and are well versed in the laws of opt in subscriptions and the managing of data sets.`