SEO-How Why and When

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Hiring an SEO: Best Practices and Red Flags

If you're considering hiring an SEO expert, the sooner you bring them on board, the better. Ideally, an SEO should be involved when planning a website redesign or launching a new site. This ensures your site is built with search engine optimization in mind from the ground up. However, a skilled SEO can also enhance an existing site by improving its structure, content, and visibility.

Key Questions to Ask When Hiring an SEO

Beware of Unethical SEO Practices

While many SEOs provide valuable services, some engage in deceptive tactics that can harm your site's rankings and reputation. Google penalizes sites that violate its guidelines, potentially leading to lower visibility or removal from search results.

Common SEO Scams and Deceptive Practices:

How to Report Unethical SEO Practices

If you believe an SEO has misled you, consider reporting them to the appropriate authorities:

United States:

International:

United Kingdom:

Watch Out for Unsolicited SEO Offers

Be skeptical of unsolicited emails from SEO agencies making unrealistic promises, such as:

"We noticed your website isn’t ranking on Google. We can guarantee you a top spot in just weeks!"

These tactics are similar to spam emails promising "instant weight loss" or "get rich quick" schemes.

Transparency is Key

If an SEO makes changes to your website, they should be fully transparent about what they are doing. You should always:

Choosing the Right SEO Partner

Before hiring an SEO, do your research. Read reviews, ask for references, and ensure they use legitimate, long-term strategies. SEO is an ongoing process, and a reputable provider will focus on sustainable growth rather than quick, risky tactics.

By being informed and cautious, you can find a trustworthy SEO expert who will help your website thrive without resorting to unethical or risky

Source - admin 2025