Website Marketing Strategy
Google gives higher priority to websites with fresh content, so we need to update your blog at least twice a week.
While the content is being created we need to build up our audience. Twitter allows us to upload address books and files which is great as it shows who of the contacts are on Twitter. Unfortunately your Linkedin contacts can not be exported into twitter.
Follow people on twitter by searching a keyword hashtag, people using this hashtag are likely to be your target audience too.
1 Options To Create Content.
Write your own case study ensuring your Keywords are used and linked back to your site.
Write a synopsis about content on a different website, link it and credit the author.
Instead of writing all new content for your blog share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.
Hire an intern or freelance to write content for you.
2. Promote via social media.
Share each new blog post across Twitter, LinkedIn and Facebook. Join Facebook and Linkedin groups aliened to your target audience and spend time cultivating the networks by commenting and sharing great content, social media sites can become some of your top traffic sources.
For example, you sold a automatic lubrication solution with in the waste industry. You produce a case study and share the content from your website to these groups on Linkedin.
Waste-to-Energy groups on Linked are listed here
Be sure to properly hashtag the content
3. Click Bate.
The titles for your blog posts are almost more important than the content itself. That's because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
4. Don't Share Whats on Your Mind
While you may be interested in football and Brexit, you'll confuse or alienate your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
5. Include photos.
Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Clipart.com.
6. Incorporate keywords.
Each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
7. Incorporate links.
When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they're looking for.
8. Retweet past content.
We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
9. Invite guest contributors.
When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.
10. Add video.
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.
11. Invest in promotion.
If you believe your audience is spending time on Facebook, occasionally invest in sponsored posts. For as little as £10, you can “Boost” a post and increase its reach significantly.
12. Conduct give-away events.
Create fun theme days such as “Free Oil” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.
13. Write guest posts.
Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
14. Cross-promote to your mailing list.
In addition to the tips above, the following smart strategies will also help increase readership: